Opinion Corner 3 - CONCLUSION
The EU is seen a good brand globally. It is viewed positively by most citizens in most states. It is envied for its relative peace and prosperity and provides a model for regions seeking closer economic integration. Unlike Russia, China and the United States, it is viewed as a non-threatening actor on the international stage. Finally, it benefits from its association with Europe – a continent with a rich history and culture and a disproportionate share of internationally recognised artists, landmarks and brands.
However, in recent years, the EU’s image has taken something of a knock as a result of the navel-gazing leading to the adoption of the Lisbon treaty and the confusion following it, the global financial crisis, Greece’s economic meltdown – and the EU’s belated attempts to rescue it – and the Union’s continued inability to punch its weight on the world stage. This lack of confidence is reflected in opinion polls, with the latest survey by Globescan for the BBC World Service showing a four point drop in positive views towards the EU.
However, in recent years, the EU’s image has taken something of a knock as a result of the navel-gazing leading to the adoption of the Lisbon treaty and the confusion following it, the global financial crisis, Greece’s economic meltdown – and the EU’s belated attempts to rescue it – and the Union’s continued inability to punch its weight on the world stage. This lack of confidence is reflected in opinion polls, with the latest survey by Globescan for the BBC World Service showing a four point drop in positive views towards the EU.